MARKETING PORTFOLIO

Content Strategist & Creative Consultant

Graphic Design, Marketing, Photo Editing

Marketing Portfolio: Text

GRAPHIC DESIGN PROJECTS

TSP Mood Board.png Theme 1 Mood Board
TSP Sample 2 - BOLD LETTER Theme 1 - Draft
TSP_CalendarPubmat_ayanajess.png Theme 1 - Final Edit
TSP Timeline 2 ver 1.png Theme 2 - Draft
TSP Timeline Updated.png Theme 2 - Updated Draft
TSP_CalendarPubmat2_ayanajes.png Theme 2 - Final Edit

THE SUH PROJECT

2021 BUS AD DONATION CAMPAIGN

Seoul, Korea - International Design Team

Timeline Design Development

Check out the Youtube Ad Designs

BRANDING (LOGO DESIGN)

ASSOCIATED BRANDS

For more information, please select images then click "Go to Link" below the image to visit the brands

AyanaJess Logo Variation
CoffeeandtheSush Logo
CoffeeAndTheSush Banner
Dulce Noir - Logo 1
Dulce Noir - Logo 2
Untitled

Marketing Portfolio: Services

MARKETING CAMPAIGNS

ADVERTISING AND MARKETING

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BOYD SIGN SYSTEMS

SOCIAL MEDIA & DIGITAL MARKETING ANALYSIS

This presentation is a measurable analysis of performance statistics. My primary marketing goals as the Social Media Manager of Boyd Sign Systems are: to increase brand awareness and establish Boyd as an approachable thought-leader. These goals are broken down into brand positioning and social media guidelines. Through this process, I have increased the social media engagement to 3.94% (compared to the typical 3% performance of signage companies) using organic social media efforts.

CITIZENM

MARKETING COMMUNICATION STRATEGY

This project included a market analysis of CitizenM Hotels and a communication strategy in order to advertise the brand as they begin expanding to new locations.
The marketing analysis included a survey to determine brand awareness and analysis of their current marketing mix.

CitizenM Project Overview
CitizenM Perceptual Map
CitizenM Communication Objectives
CitizenM Communication Design
CitizenM Communication Budget
CitizenM Communication Platforms
CitizenM Social Media Examples
CitizenM Digital Ads
CitizenM Brand Analysis

Broncos Brand Background
Broncos Current Environment
Broncos Marketing Objective
Broncos SWOT Analysis
Broncos Segment Profiles
Broncos Target Market
Broncos Event Description
Broncos Promotional Materials
Broncos Event Value Proposition
Broncos Event Points of Difference
Broncos Event Marketing Tactics
Broncos Event Analysis

BRONCOS

PROMOTIONAL EVENT CAMPAIGN

With consideration to the current environment, this project focused on analyzing the current state of the brand (Denver Broncos) and developing a marketing campaign.
We developed a series of events to recover from the lack of in-stadium sales during the pandemic.

FUN DIP

ADVERTISING CAMPAIGN

The goal of this theoretical campaign was to help Fererra (candy company) increase sales during the 'off seasons'. The secondary goal was to revamp awareness around a classic favorite, yet forgotten brand - Fun Dip - as the brand had not had an advertising campaign in the past.
The primary focus of our campaigns was to create an iconic advertisement for a timeless favorite: Fun Dip.
Inspired by the classic "Got Milk?" campaign (and the iconic milk mustache), we wanted to create our own distinguishable association - hence, the "fun dipped fingers" campaign.

Fun Dip - YA Fingers
Fun Dip - Background Research
Fun Dip - Client Situation
Fun Dip - Young Fingers
Fun Dip - Matured Fingers
Fun Dip - Social Media Concept
Fun Dip - Product Modification
Fun Dip - Product Modification

Southwest Advertisement Creative mock-up that would be seen in in flight magazine
Xfinity - Creative Presentation Research relating to digital device usage on airplanes
Target Audience
Research NOTE: for viewing convenience, information has been added to the original slide
Slogan
Xfinity - Creative Presentation NOTE: for viewing convenience, information has been added to the original slide
Xfinity - Creative Presentation NOTE: for viewing convenience, information has been added to the original slide

XFINITY

ADVERTISING CAMPAIGN

In this theoretical campaign, our goal was to create awareness around Xfinity's double play package and extraordinary internet service.
This was accomplished primarily through strategic targeting and more specifically a proposed partnership with Southwest Airlines.

Marketing Portfolio: Services